How can you trust that this information is being placed

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Reference no: EM133368959

There are many issues of cyber breaches concerning security and privacy we encounter in various circumstances every day. The one that has recently stood out to me the most is location tracking. We all get on many apps and websites, whether on our phones or computers that would like for us to share our location to make sure they can supply us with the best service so and so. But how can you trust that this information is being placed in the proper hands and secured?

A lot of fo companies utilize location tracking such as shopping and many social media sites for them to connect you with your area. Yes, the site may have pure intentions, but you never know when that network can undergo an attack and this personal information can be exploited into the wrong hands.

Location tracking is a huge invasion of privacy. It's something we do with our families but with strangers brings about another fear. When you use many of these applications they ask your permission to use these tracking methods to personalize the site to your liking to fit your needs, this is beneficial to their marketing strategy to make sure they supply us with the best experience.

Google just suffered from a 391.5 million settlement with 40 states concerning their company tracking users' locations. The company was using the location data to target the consumers with specific ads that fit their daily activities. Google violated its policy by violating state consumer protection law. They didn't supply users with a detailed statement on what location information was being exploited when and to whom. Google mislead their users thinking that once they turn their location off they are somewhat invisible which wasn't the case and resulted in a huge lawsuit with 40 states and Arizona was the first to file against Google 2020.

Location privacy is a big part of a person. You never know who is exactly behind these devices it could be our children and once they get on these trusted websites that everyone uses every day and think they are secure are pretty scared. A site that has been around for a while that many have used is exploited for not protecting users' location and misleading them at that.

Reference no: EM133368959

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