How can you measure campaign effectiveness

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Reference no: EM132175826

1. How does (Uber )competitive strength compare against that that of (blockbuster)? Do a weighted competitive strength assessment using the methodology presented in table 4.4 of chapter 4 to support your answer.does Uber have sustainable competitive advantage over blockbuster? Why or why not?

2. How can you measure campaign effectiveness? (100–150 words)

Additional comments (please donot provide picture for answer use text and relate to Develop a media plan.

Reference no: EM132175826

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