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CASE STUDY Merck
1. After Reading the case, what would be a generalized question you could ask other students in regards to the case?
2. Who are the stakeholders in this case?
3. What are some options?
4. How do you handle a situation where investing in the launch of a current product for a new indication that may not be profitable?
5. How can you justify developing a drug that has no clear profit streams? Attachment
6. How can you justify not developing the drug? Attachment
7. Should _________ now exit the market because of the many challenges?
8. How do you decide what to do?
9. What do you do with regard to the drug that could be developed as a cure for river blindness?
Attachment:- Case.rar
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