How can you buck the trend and position your company

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Reference no: EM133383301

Question 1- Watch the short video in the following link and answer the questions that follows:

The Coca-Cola Company Struggles with Ethical Crises

1- When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company's competitiveness?

Watch the short video in the following link and answer the questions that follows:

Ethics and Social Responsibility
Google's China Problem (and China's Google Problem)

Question 2- If you were planning to do business in a culture that was opposite from your own on the cultural dimensions of "power distance" and "individualism/collectivism," what challenges would you expect to face? How would you prepare?

Reference no: EM133383301

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