Reference no: EM133481072
Questions
1. What is the future of CRM?
a) It needs to get smart and save time.
b) Social media will replace CRM.
c) It needs to have better technology to run the data.
d) It won't survive.
2. Nestle KitKat chocolate can be purchased easily with little shopping effort, minimal planning in its purchase, and it requires wide distribution. So what would this chocolate bar be described as?
a) as an unsought product
b) as a shopping product
c) as a convenience product
d) as a specialty product
3. In meeting consumer needs, what should the company do first?
a) learn more about the customer by doing research
b) create marketing objectives
c) determine the level of interaction customers have with the organization
d) acquire and capture customer data for product categories
4. The label on the toothpaste states that using this brand twice a day will whiten your teeth by 50%. This is an example of:
a) an implied warranty
b) a UPC label
c) an express warranty
d) a functional label
5. What is the value of CRM?
a) a focus on customer's needs
b) developing a customer who will invest in maintaining a mutually beneficial interaction
c) a supply-based focus
d) a focus on sales
6. In the CRM Cycle, what is the main reason for Stage One?
a) concepts and types of solutions
b) data mining
c) technology to identify customers
d) marketing research tools that are used
7. In the textbook, what does the database for Bridgestone Canada allow it to do?
a) to build consumer relationships
b) to understand their consumers
c) to develop targeted marketing campaigns
d) to sell products and services
8. Roxanne purchased a box of Bounce fabric sheets with Febreeze lavender scent. Since both brands were prominently listed on the box, this is called:
a) conjunctive branding
b) complementary branding
c) cobranding
d) equity branding
9. Henry just bough a new microwave for his house. What kind of product is it classified as?
a) as an unsought product
b) as a shopping product
c) as a consumer product
d) as a specialty product
10. How can you best describe a product mix width?
a) as the average number of products within each product line in the company
b) as the number of different product lines an organization offers for sale
c) as the average number of products offered by the company
d) as the number of different product categories found within an industry