How can we use the concept of familiar surprises to change

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Reference no: EM133603975

Problem: Familiar surprises

Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life?

Video - The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity - YouTube

A. Before this discussion post did you know about 'familiar surprises'?
B. How can we use the concept of 'familiar surprises' to change people's attitude? Give 2 examples of it.

Reference no: EM133603975

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