How can we use principle of direct communication through

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Discussion Post: Sports Management and the Direct Communication principle

After reading the piece on Letters to Fans (Compton & Compton), please respond thoughtfully to the following:

I. What does writing letters to fans demonstrate about your team or organization?
II. How can we use this principle of direct communication through other multimedia methods?
III. Overall, how should we treat a fans investment (either of money, time or both) in our teams and organization?

Reference no: EM133724708

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