How can we reduce the rate of refusals in telephone surveys

Reference no: EM131008218

Refusals in telephone surveys. How can we reduce the rate of refusals in telephone surveys? Most people who answer at all listen to the interviewer's introductory remarks and then decide whether to continue. One study made telephone calls to randomly selected households to ask opinions about the next election. In some calls, the interviewer gave her name, in others she identi?ed the university she was representing, and in still others she identi?ed both herself and the university. For each type of call, the interviewer either did or did not offer to send a copy of the ?nal survey results to the person interviewed. Do these differences in the introduction affect whether the interview is completed?

Reference no: EM131008218

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