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Case: The General Mills stock prices are listed below (GIS). As you can see, this company's stock price has experienced some ups and downs during the past year, but overall, it has performed better than the S&P 500.
Question 1. Do you enjoy cereal? If so, which brand of cereal do you like?
Question 2. Based on your assessment of the CPI report, how can we explain GIS prices that are higher than anticipated? The most recent CPI report is shown below. Consumer Price Index - January 2023 (bls.gov)
Question 3. Is General Mills adopting a differentiation strategy or a cost leadership approach? Do you think it's effective?
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