How can we encourage users to follow particular links

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Reference no: EM13317037

Chapman, N. and Chapman, J. (2009), Digital Multimedia, 3rd edition, John Wiley & Sons, ISBN10: 0470858907 ISBN13: 978-0470858905

Assignment 1:

Website Usability

How would you structure a questionnaire to discover how useable a website is? Develop a set of five criteria (and justify them). Apply it on a website of your choice. Report on the results

Assignment 2:

Link Highlight

How can we encourage users to follow particular links? What characteristics of the user does it depend upon (if any)?

Note: the question is related to usability issues and not to marketing topics (such as SEO, advertisement, etc.) - the focus is on a regular Web page and not on search results.

 

Reference no: EM13317037

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