How can we defend what business we already have

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Reference no: EM13936977

Marketeers at Argos therefore are continually concerned with addressing the questions:

Who are our customers? (Argos needs to find out as much as possible about its customers in order to meet their needs.)

Are we offering the right combination of choice, value and convenience?

How can we create a compelling competitor advantage? (How is Argos different from the competition?)

How can we defend what business we already have and how can we grow?

How do we effectively communicate to our customer base?

Reference no: EM13936977

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