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How can using crm support business operations

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Reference no: EM132696548

Review "Chapter Eleven Case: Zappos Is Passionate for Customers" at the end of Ch. 11 of Business Driven Technology.

Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.

Does Zappos use a CRM? How can using a CRM support business operations?

What are the benefits and challenges of using a CRM in a business?

What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.

Reference no: EM132696548

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