How can using a crm support business operations

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Reference no: EM132314902

Question: Respond to the following in a minimum of 175 words:

• Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.

• Does Zappos use a CRM?

• How can using a CRM support business operations?

• What are the benefits and challenges of using a CRM in a business?

• What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.

Reference no: EM132314902

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