How can understanding the culture of consumer rituals

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1. What are the different categories of appeals that can be used in advertising? List each category and give one example of each category.

2. How can understanding the culture of consumer rituals help marketers sell products? Explain and give one example.

3. How might you market a product such as cell phones to the different subcultures of Baby Boomers vs. Generation Xers? Describe and explain why.

NOTE : this is Marketing: Consumer Behavior.

Reference no: EM132297406

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