How can ticket master improve its operations

Reference no: EM133421216

Question: Ticketing Technology, ,ticket sales, marketing(Forbes 2021)

Controversy Ticket Master is a ticket agent that distributes tickets for concerts, sporting events and other types of special events. They were involved in a major controversy over distribution of tickets for the recent Taylor Swift concert tour.

Controversy Ticket Master's policies for ticket distribution, their relationship with parent company Live Nation, their pricing and fee policies and even their status as a possible monopoly have all been called into question. They are facing Congressional hearings and strongly negative media coverage and public backlash.

answer the following two questions: How can Ticket Master improve its operations to promote customer satisfaction while remaining profitable? And How can Ticket Master avoid anti-trust action by the federal government

Explain in case study format

Background Situation, causes, alternatives and recommendations

Reference no: EM133421216

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