How can the sector strategically address challenges

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Reference no: EM133807336

Assignment: Type of Project: Research Paper

Topic of the Project: The Impact of Social Media Marketing Issues on the Hospitality and Tourism Industry

Research Problem and Questions:

Research Problem: To understand the challenges and opportunities posed by social media marketing in the hospitality and tourism sector.

Task

A. How does social media influence consumer decision making in the choice of hospitality and tourism services?

B. What is the impact of social media on brand perception within the hospitality and tourism industry?

C. How can the sector strategically address challenges related to social media marketing and leverage its potential for growth?

Research Paper

Write a research paper on one of the topics we have discussed in this class, or on a topic approved by the professor. You may use one or more of the sources provided to you, but you are responsible for using at least 10 sources in your paper.

Your research paper must focus on a specific topic, highlight the relevant literature that exists on that topic, and examine the ways in which the hospitality and tourism industry could prepare for and respond to these situations. Your goal is to identify an issue or area of exploration that needs further explaining or study. You may choose to identify a problem that has arisen in the world (e.g. pandemics, csr/green initiatives, social media marketing issues, generational issues) and identify a way to probe the issue.

Each research paper is expected to include sections related to the following topics:

1. Abstract/ key words
2. Introduction to the topic/ thesis statement
3. Literature review/ supporting paragraphs
4. Theoretical underpinning;
5. Methods;
6. Anticipated results;
7. Conclusion
8. References.

Reference no: EM133807336

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