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Assignment:
How can the principles of (a) classical conditioning and (b) instrumental conditioning theory be applied to the development of marketing strategies? Diagrams and pictorial images are helpfull.
Discuss the importance of integration of elements of a message with particular reference to creative appeals and brand recall. Illustrate with examples.
Briefly describe the DMAIC process of Six Sigma and List the performance measures under the Malcolm Baldrige Criteria
Assignment: Trends-What are some trends you predict will occur in advertising in the next 10 years
Think about how the use of celebrities in endorsements affects your buying decisions
Marketing plan for a company that makes military gear and the specific item is the coordinate scale and protractor.
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product
Outline the four stages of SPIN selling and provide an example question for each stage.
Distinguish between internal and external validity. What are the implications of external validity for international marketers?
Discuss what you believe to be the three most important observations you made about your company's responsible marketing over the course of the semester.
Review the stages of the Product Life Cycle and address the following in a 1-2 page document: What are two products that you consider to be in the Growth stage of the Product Life Cycle and why
Discuss the importance of global marketing. Businesspeople who adopt a global vision are better able to identify global marketing opportunities.
Finding the Right Social Media Mix for Market Research
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