How can the host community use event media to enhance its

Assignment Help Marketing Management

Reference no: EM133438273

Questions: Read the follow article and answer the questions below:

Ziakas V, Trendafilova S. Event Planning and Leveraging for Sport Tourism Development: The Case of a Rural Motorcycle Event. Case Studies Sport Management (2167-2458). 2018;7(1):11-16.

1. Which local agencies are critical for the successful implementation and leverage of the car races and other events?

2. Suggest and explain the best ways that an event can derive tourism revenues to the host community. Compare your suggestions with what has already been done by event organizers in past events.

3. How can the host community use event media to enhance its image?

4. To what segments of bikers should the new event be marketed to derive benefits for the local community?

Reference no: EM133438273

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