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SITUATIONIf people are willing to pay to have groceries delivered to their home, why not high-fashion clothing? This type of thinking is what led Claudine Gumbel and her husband, Brian, to develop Caravan, a boutique-on-wheels that brings the latest in high fashion to people all over New York City. Their mobile "caravan" is stocked with merchandise from the trendiest designers. "People like the convenience of a shop that comes to them," comments Brian. "If an area doesn't work, we move on," he adds. Plans are to expand into Los Angeles and Miami soon. Sales for the NYC Caravan were expected to top $700,000 in 2006. It appears that the Gumbels' business has been given the green light.
Question 1 What might be the best ways for the Gumbels to promote their business?
Question 2 How can the Gumbels prospect for new customers?
Question 3 In what ways, if any, could the Gumbels use the Internet to promote their business?
Interview a local small business owner to determine how funds were obtained to start the business.- Be sure you phrase questions so that they are not overly personal, and do not ask for specific dollar amounts. Write a brief report on your finding..
How marketing costs are lower and show new market opportunities were created
Logistics is greatly affected by intermodal transportation. Basically, whenever mostproductsare moved on the water, they have to be put in a container for the journey. Research intermodal supply and demand for a product or company of your choice. Wha..
1 Should a dispute involving medical malpractice be forced into arbitration? This is a claim of negligent care, not a breach of a commercial contract. Is it ethical for medical facilities to impose such a requirement? Is there really any bargaining o..
A rubber recycling plant employed 150 unskilled and relatively low-paid production employees
This assignment is the first component of a research and application project that has two segments. You will complete the second component in Module 6.
Explain carbon credits and develop an analysis to review a companies or individuals carbon footprint and explain how one might utilize carbon credits to offset carbon emissions or how one might be able to sell off carbon credit surplus.
Calculate the entrepreneur's economic profit if she received $400,000 from selling her year's output.
The Scenario - You have been chosen by your CEO to prepare a brief for your company to explain the new changes that the organization will be experiencing. The CEO chose you because you are known to have your finger on the pulse of the workers. The CE..
Several businesspeople secured a contract with the state of Massachusetts that permitted them to construct a bridge spanning the Charles River.- . How did the Supreme Court decide the case? Explain.
Walz alleged that the store employee was negligent in selling intoxicating beverages to VanEgdom when he knew or could have observed that VanEgdom was drunk. Decision?
Obtain a recent annual report for a company of your choice. (Hints: The Wall Street Journal has a free annual reports service, and virtually all major companies post their annual reports on their websites.) Look over the firm's financial statement..
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