How can syngenta increase acceptance and build customer

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Reference no: EM133010450

Case Study

Syngenta is a global agribusiness based in Switzerland hinese chemical company ChemChina made a takeover bid for the company in February 2016, valuing it at the equivalent of around $60 billion. Syngenta operates in many countries, including Australia.

Syngenta's main business focuses on seeds and crop protection. Many of its products are chemical in nature.

Details of this case study

You are required to complete the following tasks with respect to the case study of Syngenta:

Become familiar with the details of the cast study and then respond to the following tasks using data and commentary presented in the case study and referring to relevant content of BM101:

1. Do you think the Solutions Syngenta is putting together, such as PLENETM and TEGRATM, will be successful in the marketplace? Explain your response.

2. How can Syngenta increase acceptance and build customer trust to ensure their strategy is sustainable in the long run? Explain your response.

3. Given the large differences in agronomic practices, crops and regulations around the world, can a global company be grower-centric? Explain your response.

4. Do you think a takeover by ChinaChem will affect world wide demand for Syngenta's products? Explain why.

Your case study is to be presented in report form, structured as follows:
- Title page
- Table of contents, with page numbers indicated
- Executive summary
- Introduction
- Major points, responses or arguments, set out as separate subsections
- Discussion (if not already incorporated into the major points)
- Conclusion
- References

Attachment:- Changing a Global Company.rar

Reference no: EM133010450

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