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How can supermarkets such as tamimi use these data

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Reference no: EM133271852

Description - Read Ch-10 "Marketing Research" from Dhruv Grewal and Michael Levy (2022) "Marketing" (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

Question - Tamimi Markets has a great new customer appreciation program with the name "Tamimi Rewards". These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

Reference no: EM133271852

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