How can shared values be promoted via brand ambassadors

Reference no: EM133477523

Problem: Coca Cola Ambassador Programs Paper

Write a 2 to 3 pages paper in which you evaluate your selected company's brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values be promoted via brand ambassadors? As an OD consultant, is this a model you might recommend to your own clients? If so, how might you initiate and implement a brand ambassador program for a client organization?

Reference no: EM133477523

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