How can qualitative research be used to strengthen nike

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How can qualitative research be used to strengthen Nike's image? The aim of qualitative research is to understand social reality of individual, groups and trends as nearly as possible, thus, instead of depending on consumer's spontaneous mind thoughts and feelings, progressively keen on revealing the setting behind What's affecting purchasers' choices, and working together with them to construct better items and administrations (Wingate Digsite).

Reference no: EM133186221

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