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How can process product innovation protect

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Protecting Your Business from Counterfeiters

You are a manufacturer of high-end leather goods. How can process and/or product innovation protect you from counterfeiters that are currently selling products that look almost exactly like yours? You have already lost $1,000,000 in sales to counterfeiters so far this year.

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The paper is about how a manufacturer of high-end leather goods can leverage process and product innovation to safeguard from counterfeiters. These counterfeiters presently sell products similar to the manufacturer. The paper starts by highlighting the seriousness of the counterfeiting problem all over the world. It then offers two major solution to the issue. The initial solution is reducing similarity with popular brands in trademark registration. An additional solution would entail connecting a brand to a source rather than generic products, which are possible to cope, replicate, or lose. Such efforts are significantly crucial to allowing enterprises avoid instances of counterfeiting, which are dominant in the currently competitive world.

Reference no: EM132809534

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