Reference no: EM133230353

Assignment:

Public relations gaps and areas for improvement.

How can the policies and procedures be improved to meet the organisation's goals?

How can the policies and procedures be improved to include best practices?

How can the policies and procedures be improved to include new systems, devices and/or applications?

How can the policies and procedures be improved to ensure all legislative requirements are met?

How can the policies and procedures be improved to ensure that all ethical requirements are met?

Attach your updated policy and procedures to your Portfolio. Make sure you highlight the changes.

Organisation's goals

• All courses are to be offered in an online, interactive self-study format as well as face-to-face tuition."
• "Re-engage with the international market (post-pandemic)."
• "Increase local student enrolments."
• "Make a visible contribution towards sustainability and improving the environment."

Policy and Procedures

• No member of [GBC] should communicate in any form with journalists without permission from the Communications Manager.
• All media enquiries should be directed to the Communications Officer.
• All employees should provide information as quickly as possible to enable the Communications Officer to prepare an accurate statement.
• All statements should be reviewed by the editor/publisher and approved by the Communications Manager before being released.
• All media interviews are to be carried out with support and guidance from the Communications Team.
• Training must be provided to ensure staff are aware of any corporate sensitivities and general controversial issues.
• Employees should alert the Communications Manager to any sensitive or controversial issues that are likely to attract negative media attention as soon as possible.
• The Communications Manager provide advice on how best to attract positive media coverage for good news, events and projects.