How can nespresso avoid channel conflict between target-macy

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Assignment:

1. Which thinking style would be more prone to be affected by the country or origin effect and why (explain the reasoning)?

2. Nespresso, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores (e.g., Target). Target's strategy is to price below Macy's, consistent with its business model. How can Nespresso avoid channel conflict between Target and Macy's?

Reference no: EM133385346

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