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Assignment:
1. Which thinking style would be more prone to be affected by the country or origin effect and why (explain the reasoning)?
2. Nespresso, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores (e.g., Target). Target's strategy is to price below Macy's, consistent with its business model. How can Nespresso avoid channel conflict between Target and Macy's?
Evaluate the target countries from the viewpoint of health, education and international trade and The student will analyze the trade balance of the target
What purpose did XOXODAY try to achieve? Please evaluate the effectiveness of XOXODAY's existing strategies.
assess how your own theories of retail management have matured or changed since the beginning of this course.create a
Highlight the issues involved in setting the Dalai Lama in his historical context.- Discuss the Western view of the Dalai Lama and how it contributed to his reputation.
You have to highlight the competitive strategy - How are you going to be competitive in that market? How you will differentiate your offering from your competit
How do elements of a marketing environment affect marketing decision-making (The political, legal, and regulatory forces of the marketing environment.
An advertising campaign consists of a series of advertisements placed in media over time. While ads may be placed in different media, all will have the same look, feel, and message. Think about one of the following products:
The Sales & Distribution department sends an invoice to the customer who then makes the payment. Design a BPMN for the above case study.
What consumer wants (or benefits) are met by the following products or services?
Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Discuss the potential customers for product
identify and discuss the ethical responsibilities of an advertiser including the legal and regulatory perspective.
Identify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population
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