How can nespresso avoid channel conflict between target

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Reference no: EM133405231

Assignment:

Nespresso, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores (e.g., Target). Target's strategy is to price below Macy's, consistent with its business model. How can Nespresso avoid channel conflict between Target and Macy's?

Reference no: EM133405231

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