How can marketers alter beliefs about a product

Assignment Help Marketing Management

Reference no: EM131803707

Problem: Identify and understand the psychological factors that affect consumer buying decisions. Psychological factors include perception, motivation, learning, values, beliefs, and attitudes. These factors allow consumers to interact with the world around them, recognize their feelings, gather and analyze information, formulate thoughts and opinions, and take action. Perception allows consumers to recognize their consumption problems. Motivation is what drives consumers to take action to satisfy specific consumption needs. Almost all consumer behavior results from learning, which is the process that creates changes in behavior through experience. Consumers with similar beliefs and attitudes tend to react alike to marketing-related inducements.

Question: How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product? Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.

Reference no: EM131803707

Questions Cloud

Effectively with computers and the internet : Typing quickly and correctly is an essential skill for working effectively with computers and the Internet.

How would you prepare for the meeting : How would you prepare for the meeting? Provide a detailed explanation that demonstrates clear, insightful critical thinking.

Prepare estimated cost sheet for the second-half : Prepare an estimated cost sheet for the second-half of 2015 based on the cost of the first-half of the same year in order to calculate the tenders.

Provide a sample code in javascript with explanation : Provide a sample code in JavaScript with explanation/comment, you need to explain the purpose of the sample code.

How can marketers alter beliefs about a product : How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs.

Make a web page about your favorite musical group : Make a web page about your favorite musical group. Include the name of the group, the individuals in the group, a hyperlink to the group's website

What is a product life cycle used for : What is a product life cycle used for? How would you it to set different prici ng strategies?

Analyze the two primary approaches the government uses : Analyze the two primary approaches the government uses to reduce the number of human behavior-related deaths.

Principles of consumer behavior in areas of marketing : Principles of consumer behavior are evident in many areas of marketing. Perhaps the easiest place to see this critical foundation of marketing activity.

User Account

All Pages