How can look inward and not protect the profit bubble

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Reference no: EM133270505

Assignment:

Porter's 5 forces: specifically

i. Horizontal dimension how the cola giants have kept external forces at bay; and,

ii. Rivalry: we've discussed how you can look inward and not protect the 'profit bubble' (or defend the castle moat) because you are waging a war against your rival. Coke & Pepsi are at war and do wage a war, right?

Reference no: EM133270505

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