How can i link all this with some of the theories

Assignment Help Marketing Management

Reference no: EM133339341

Case Study: For this task, you must assume the role of a Marketing Manager for a Hospitality company of your choice. A short five-minute presentation, in a boardroom setting, to the CEO of that company. The presentation will focus on setting out the future marketing plans for launching or relaunching an existing product or service. You, the marketing manager, must explain and pitch to the CEO the new advertising strategy of your selected product with clear evidence from theoretical application to support your justifications. Factors of theories and models such as Segmentation Targeting and Positioning (STP), Theory of Reasoned Action (TRA), Diffusion of Innovations (DOI), Elaboration Likelihood Model (ELM), Product Life Cycle (PLC), as well as others taught in module can be applied to help justify decisions made by the marketing manager in the board room meeting. A minimum of 10 academic sources should be listed in Harvard style in the reference list to demonstrated proper academic research was conducted in the marketing decision making process of the marking managers presentation.

Question: The chosen company is The Ritz-Carlton: Luxury Hotels & Resorts and the product/service is to get the hotel deeper into augmented reality (for example: by scanning the QR code the consumer will have access to find their room, a tutorial inside the room in case they don't know how to use some products or where are that products, access on the menu for each day and how it's looking, and the touristic attractions that are around by using the phone it can give you information about what you see, it can also help people with disabilities). How can I link all this with some of the theories above?

Reference no: EM133339341

Questions Cloud

Difference between an employee and independent contractor : What is the difference between an employee and independent contractor? Why is the distinction important at law

What could have gone wrong in terms of decision taking : In May 2022, Cairo Economic Court put an end to the expansion of famous pharmacy chain 19011, declaring its bankruptcy. The Chain has controversially dominated

Is it a good idea to fully transition from youth prisons : CRMJ MISC Raritan Valley Community College Is it a good idea to fully transition from youth prisons to a community based system? Are their any negatives

Identify and explain four major forms discovery : LAW 3770 Madonna University Identify and explain four major forms Discovery and explain the paralegals role in completing each of these forms of discovery

How can i link all this with some of the theories : how it's looking, and the touristic attractions that are around by using the phone it can give you information about what you see, it can also help people

In light of this, how should abortion be regulated : The United States Supreme Court recently overturned the Casey and Roe cases in the Dobbs decision. In light of this, how should abortion be regulated

What is the major cost or drawback to such a change : We could increase criminal conviction rates by lowering the standard of proof, for example to "the preponderance of the evidence." What is the major cost

What you believe happened in terms of ethical theories : Discuss what you believe happened in terms of ethical theories. What ethical theory does the company seem to use? How would they justify their actions in terms

Should he be liable for a tort : ECON 206 University of California, Los Angeles Should he be criminally liable for his unsuccessful attempt to commit a crime? Explain why or why not.

User Account

All Pages