How can home-grown firms best defend

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Reference no: EM132729601

Submit a written case analysis (Amazon). You need to submit at least a six-pages essay (1800 words body) answering assigned questions below:

Question 1. Did Amazon succeed in China? What did it learn?

Question 2. Did Amazon make sensible choice in its emerging markets entry strategies? Consider location, entry mode, and timing.

Question 3. Considering the competitive landscape in China, India, and Latin America, how can home-grown firms best defend and win against large multinational entrants?

Question 4. Should Amazon enter additional emerging market immediately? If so, why and where? If not, why not and where should it focus be? More broadly, how sustainable is amazon's simultaneous pursuit of geographic, horizontal, and vertical expansion?

Attachment:- Case Amazon.rar

Reference no: EM132729601

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