How can good packaging help a product

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Reference no: EM131180111

SITUATION

Who hasn't heard of the energy drink Red Bull? It Is the 900-pound gorilla In the growing energy drink market, But Hansen Natural Corporation, maker of Monster energy drink, is giving Red Bull a run for its money. The company reaches Its core market of males aged 18 to 32 by flooding retailers with giant (16-ounce) cans of its various energy drink offerings.

In essence superalzing the much smaller cans sold by Red Bull. Its striking packaging and oversized cans are helping Monster make inroads in the growing energy drink market. Sown, area HOW. Mint A88000* Swilst Iketiet: Outinem Mak. taverner. 26. aces. r. 40.

1. What is it about Monster's logo that makes it effective?

2. How can good packaging help a product?

3. Why is labeling an important part of the packaging for energy drinks like Monster?

Reference no: EM131180111

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