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Question: The concept of "market equilibrium" is defined as when the quantity of a commodity demanded is equal to the quantity supplied. Assume that the demand function and the supply function are both linear. How can good advertising affect market equilibrium? How can bad advertising affect market equilibrium?
Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.
Give an example of a retailer that participates in an independent (conventional) supply chain and one involved in a vertical marketing system. Describe the systems and discuss the advantages and disadvantages of each.
Research specific predictions on Facebook relative to the next five years. Identify 3 to 5 of the key predictions. Does Facebook seem to be losing its popularity? If so, why? Which target demographic seems to be leading the trend?
Candidates are required to research local and international pieces of legislation (as listed below) that may have influence on business opportunities and operations in the international market. The legislation and law required to be researched are..
What are the various categories (5) of the service mix?
The marketing and operations functions are central to the effectiveness of any organisation because it is responsible for translating the voice of the customer.
Discuss how companies can use: (a) product differentiator, and (b) capacity control to manage rivalry and increase an industry's profitability.
Communication Process
Take the role of a mid-level manager at Pegasus from the Case of the Million Dollar Decision. If the CEO decides to go ahead with the payoff scheme and you are told to execute it. What do you do and why?
What is the legal nature of Marwan's employment, What actions and steps should Studio Five take against Marwan? Explain what actions you considered and why you either recommend them or reject them
Describe how and why product warranties are important marketing tools.- Do you think a company could successfully compete against either without offering the same guarantee?
Identify the market structure in which this organization competes. Clearly indicate why the market structure was decided upon, and how this market structure differentiates from the other alternatives.
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