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Get Education Asia (GEA) is a private Singapore-based tertiary college aiming at attracting a higher percentage (compared to previous years) of students from China. In the past, GEA entirely focused on offline marketing campaigns, such as attending education fairs in China and placing advertisements in China national newspapers.
Due to the recent Covid-19 outbreak, GEA management has decided to explore innovative digital business and social media initiatives supporting current promotional activities.
Question 1
Identify five (5) actions that GEA can do to increase its market competitiveness.
Question 2
a) Outline 4 (four) potential online data security threats for GEA.
b) How can GEA's management counteract the security threats that you identified?
Question 3 Incorporating relevant examples, identify and describe five (5) possible online revenue models that will help GEA to achieve competitive advantage in the Singaporean higher education marketplace.
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