How can find ltv

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Reference no: EM132726124

Considering the time value of money and attrition(survival) rates and related lifetime value for each segment, recommend which segment is the most attractive (there are four segments, below is one).

Little Leaguers - 6-15-year-olds, male and female

Very large segment ¥6500/hour
Two part-time employees (¥ 3000/hour) + instructor (¥3000/hour)
10 hours in the cages per year, typically preseason months of Feb-March
Acquisition cost = ¥1000 to contact each Little Leaguer, 10% regular customers
Attrition rate = 25%

Problem 1: Using this information, how can find LTV?

Reference no: EM132726124

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