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Considering the time value of money and attrition(survival) rates and related lifetime value for each segment, recommend which segment is the most attractive (there are four segments, below is one).
Little Leaguers - 6-15-year-olds, male and female
Very large segment ¥6500/hourTwo part-time employees (¥ 3000/hour) + instructor (¥3000/hour)10 hours in the cages per year, typically preseason months of Feb-MarchAcquisition cost = ¥1000 to contact each Little Leaguer, 10% regular customersAttrition rate = 25%
Problem 1: Using this information, how can find LTV?
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