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How can digital marketing support communication with customers throughout the purchase cycle, and what specific applications of digital marketing can achieve this?What are the key differences between digital marketing and traditional marketing communications, and how do these differences enable new forms of interaction and information exchange?How do the "6Is of the e-marketing mix" framework developed by McDonald and Wilson in 1999 help marketers to exploit the practical benefits of digital marketing?Which of the six key areas within the "6Is of the e-marketing mix" framework do you believe are most important for marketers to leverage, and why?In what ways has the digital marketing landscape evolved since McDonald and Wilson's original framework was introduced in 1999, and how might this impact the relevance and applicability of the "6Is" today?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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