How can digital marketing affect consumers behaviour

Assignment Help Marketing Research

Reference no: EM132729813

Research Question

The Impact of digital marketing on consumer behaviour: Telecom Industry Context

RESEARCH QUESTION: How can digital marketing affect consumers' behaviour in this specific industry?

Main aim and objectives

Aim: The aim of the research is to study & analyse how consumers purchase decisions get impacted by digital marketing.

Research Questions
- What are the different digital marketing tools available?
- How can telecom organizations utilize digital marketing tools to attract customers?
- What is the impact of digital marketing on consumer behaviour?

Objectives

To explore the different digital marketing tools available for businesses.

2 To Identify the most useful digital marketing techniques that help organization to reach wider audience in the telecom industry.

3 To investigate & understand how digital marketing can effect customers' choices.

Topic Justification (Why we selected this topic).

QUESTION:

Literature Review:

Points to be covered in the literature review:

1. A brief of existing researches/ gaps and theories on the topic.

2. Literature review on the different digital marketing tools.

3. How can companies utilize digital marketing tools to impact customer choices and increase sales?

4. What are the best digital marketing tools that fit telecom industry?

Reference no: EM132729813

Questions Cloud

What journal entry for monthly expense under straight-line : If a fixed asset, such as a computer, were purchased on January 1. What the journal entry for monthly expense under straight-line depreciation is

Discuss how quality is measured in terms of structure : Discuss how quality is measured in terms of structure, process, and outcomes within a health-care organization.

Describing the chronically ill group you selected : Provide a brief introduction describing the chronically ill group you selected and rationale for selecting this illness and the participants.

Describe how this initiative supports patient quality care : Describe how this initiative supports patient quality care. Discuss whether it will help decrease healthcare costs.

How can digital marketing affect consumers behaviour : How can digital marketing affect consumers' behaviour in this specific industry - What are the different digital marketing tools available?

Is a discount or premium bond and why : Calculate the price of a 5.2 percent coupon bond (face value = $1000) with 18 years left to maturity and a market interest rate of 4.6 percent.

Think the target market is for alvin and the chipmuncks : Discuss who you think the target market is for Alvin and the Chipmuncks. Discuss the factors that affect the prices of tickets and merchandise.

Should the company pay bribes to enter the chinese market : Should the company pay bribes to enter the Chinese market? Why or why not?

Calculate total amount for pharoah to report as intangible : Calculate the total amount for Pharoah to report as intangible assets on its statement of financial position at December 31, 2020.

Reviews

len2729813

12/14/2020 2:45:52 AM

I need an expert to write a "Literature Review" on this topic: The Impact of digital marketing on consumer behavior: Telecom Industry Context More details in the doc, and the question is highlighted in red at the end. This is required in 24 hours. Thank you.

Write a Review

Required(*) Message

User Account

All Pages