How can companies plan for or respond to hashtag hijacking

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Question 1: Does anyone actually "own" a hashtag?

Question 2: Can anyone control hashtag use?

Question 3: What is Hashtag Hickacking about, and how can it relate to social media marketing?

Question 4: How can companies plan for or respond to hashtag hijacking?

Question 5: Are posts that try and dictate how people should use hashtags effective or do they just create more "noise" in the channel that distracts from the desired message? Do some research and try to find real world examples to support your conclusion.

Reference no: EM132878587

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