How can companies collect customer data without infringing

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Reference no: EM1375988

Many Large firms are investing in behavioural targeting that is tracking online activities of the target customer (the pages or sites users visit the content they view the search quires they enter the ads they click on the information they share on social internet sites as well as combining it with the time length and frequency of visits. Do you think behavioural targeting is ethical and conforms to market research standards? How can companies collect customer data without infringing individual rights to privacy?

Reference no: EM1375988

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