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Question 1: Your reference to Coca Cola is interesting. They have a wide variety of products such as regular coca cola, coke zero, diet coke and others that are designed to appeal to different target audiences. How can Coca Cola use IMC given this variety of products?
Attachment:- Coca cola.zip
Using the Ashford University Library as a resource, find two articles that discuss financial ratio analysis. Identify two advantages and two disadvantages to using ratios in financial analysis.
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