Reference no: EM132944387
Canux hockey inc. ("canux") is a Canadian manufacturer of high-end hockey equipment based in Hamilton, Ontario. Established in 2017, Canux is still a relatively new entrant to the sporting goods industry, but its business has been steadily growing. The company's innovative equipment is manufactured in Canada, using parts sourced from across the globe.
In 2019, Olympic Games in Pyeongchang, South Korea, goalies from two countries, Finland and Sweden wore equipment manufactured canux. Since that time, there has been considerable interest in these countries (and others, including Germany) in canux equipment, including their goalie masks and protective equipment.
Guys the founder and principal shareholder of canux, would like to expand the company's sales globally and, in particular, he would like to venture into both Finland and Sweden. He would like to know the possible benefits and drawbacks of CETA on his business plans.
He asked the following questions :
1. How can CETA benefits Canux?
2. If Canux decides to export its products, what should it know about the safety standards in the European Union?