How can businesses acquire new customers and increase sales

Assignment Help Business Management

Reference no: EM133198610

Discussion Post: Amazon Digital Commerce

Part I

Background knowledge:

Pick a digital commerce company that provides high "value" to you. Discuss why you like the company and its digital marketing strategies. Give specific examples. When answering this question, consider topics from Module 5 printable lecture (Customer lifecycle communications and CRM) identified by you.

Part II

Background knowledge:

According to Chaffey and Smith (2017), there are six core social media marketing activities that will together form your social media marketing strategy:

1. Define listening and reputation strategy
2. Transform the brand through social media
3. Acquire new customers using social media
4. Increase sales to existing customers
5. Enhance customer service through social media marketing
6. Harness insights to develop the brand using social media optimization.

Task

Among the six activities, focus on 3) and 4) to answer the two questions below. Cite your external resources following.

• In digital marketing, why is it important to acquire new customers and increase sales to existing customers? Do you think one is more important than the other? Why? Why not?

• How can businesses acquire new customers and increase sales to existing customers through social media marketing? Give specific business examples.

Reference no: EM133198610

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