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Question 1: Part 1: Are all customers the same? What are some of the ways they can be segmented? (Please provide at least 4 examples with explanations of each)
Part 2: How can an organization be a customer? Who do they buy from and what does that relationship look like?
Question 2: Part 1: How should a brand/company approach new opportunity in a foriegn country? What are some of the first steps they should take?
Part 2: What is the 5 step Marketing Research Approach? (Please explain steps) Why is it important? Can small businesses afford it?
Identify at least three of the current industry trends within your segment. Review at least three management career opportunities within your segment. Try to find salary guidelines for positions
What are the key factors that drive the level of planned communication in partnerships, e.g., should lower echelon employees be privy to the same information shared with executives? Support your reasoning.
Marketing in the Hospitality Industry
Assignment: Professional Selling and Sales Promotion, You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport
Use the Internet to research a company in your local area that sells goods in the global market place. Provide a brief description of the company, and explain the products it sells. Next, speculate on what the driving force was for the local compa..
Discuss how Childrens Health care of Atlanta should set up its marketing department and what tasks it should address. Provide specific examples to support.
Explain Key data regarding E-Business and describe in your own words what an e-Business considers when planning for the IT infrastructure
Explain 2 ways in which US Hispanic consumers differ from US Teens in terms of the information sources they use and media preferences when making purchase.
What communication skills do you use when you are dealing with a situation that is making you angry, for example, phone rage?
Review Hoover's report on the National Interstate Corporation by using the Business Market Research Collection in the LIRN (see full reference below).
Describe marketing uses of branding. - How does Hormel use its Web site (www.hormel.com) to promote its store brands?
You have been hired as a consultant to Walmart and you have been called in by the CEO of the organization to conduct a presentation to the upper level and mid-level managers. Utilizing the above scenario, prepare a 10- to 12-slide final presentati..
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