How can a marketer of perfume use research findings

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Reference no: EM131365489

1. Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.

2. How can a marketer of perfume use research findings that indicate a target market consists primarily of inner-directed or other-directed consumers? Or of consumers who are high (or low) on innovativeness?

Reference no: EM131365489

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