Reference no: EM133253426
Assignment - Environmental Scanning Discussion
Question 1 - How can a decision maker identify strategic factors in a corporation's external international environment?
Question 2 - Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques?
Required Reading - Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Chapter 4. Environmental Scanning and Industry Analysis
Chapter 5. Internal Scanning: Organizational Analysis
Recommended - Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.