How can a company solve the problems of industrial buyers

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Reference no: EM133312413

Question: Explain the concepts of "?nallindividual consumers" and "industrial buyers". What are the differences in the motivations of each group in buying activities ? Which points are important for industrial buyers in buying process? How can a company solve the problems of industrial buyers to persuade them? (please remember how to create sales management strategy in industrial markets)

Reference no: EM133312413

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