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Case Study: The general purpose of case studies is to generate in-class discussion and apply your knowledge gained from the course to real world internationalization. The first case, Tim Hortons - A Canadian Company Looking for New Markets, addresses the challenge of internationalization of services.
Instructions:
Before class: Read the case at the end of Chapter 1 in your course textbook (p. 38), and answer the following questions. Be prepared to present and discuss your answers in class.
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