How can a company like tim hortons maintain its quality

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Reference no: EM133545993

Case Study: The general purpose of case studies is to generate in-class discussion and apply your knowledge gained from the course to real world internationalization. The first case, Tim Hortons - A Canadian Company Looking for New Markets, addresses the challenge of internationalization of services.

Instructions:

Before class: Read the case at the end of Chapter 1 in your course textbook (p. 38), and answer the following questions. Be prepared to present and discuss your answers in class.

  1. How can a company like Tim Hortons maintain its quality when it is operating in different markets around the globe?
  2. Is there anything wrong with a company like Tim Hortons staying with a marketplace that it knows well?
  3. Can a company grow too quickly? What are the problems associated with fast growth?
  4. Based on Internet research, provide an update on Tim Hortons' ownership structure and its expansion abroad.
  5. What markets do you see as a good fit for Tim Horton's future expansion? Explain your choice.

 

Reference no: EM133545993

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