How can a company increase its customer equity

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Reference no: EM131722270

1. What is customer equity? How can a company increase its customer equity? Illustrate your answer using a theme park as an example.

2. Interpret the importance of brands, in your discussion apply the parts and role of brands to hospitality and tourism examples of your choice.

3. What are Margeret J. Wheatley's thoughts on how information, relationships, identity and action, trust, and meaning are connected?

Reference no: EM131722270

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How can a company increase its customer equity : What is customer equity? How can a company increase its customer equity? Illustrate your answer using a theme park as an example.

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