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How campaign is creative sensory-focused brand experiences

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Reference no: EM133682727

McDonalds New Surprise Fries Campaign

Task: Blog post incorporating elements of Transmedia Story Telling

Focus: How campaign is Creative sensory-focused brand experiences

1. What is the the innovation (an idea, campaign or approach)

2. Provide an informed opinion based on research

3. Link back to transmedia storytelling and brand concepts

4. Finish with a provocation or question

5. - Is the campaign/example part of a transmedia approach?

- Could it be turned into a transmedia storytelling campaign?

- Which brand archetype is being reflected?

- Which brand values are being revealed?

Reference no: EM133682727

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