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Assignment:
• In your own words explain how buy-online, pickup-in-store services work.
• What data provide an indication of how prevalent buy-online, pickup-in-store has become and is now?
• Why do consumers like buy-online, pickup-in-store vs. shopping in stores?
• What advantages does buy-online, pickup-in-store offer to retailers?
• How might retailers change their future store designs to accommodate both shoppers who shop inside stores and shoppers who pick up their online orders?
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